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just How Robyn Exton grew popular lesbian dating app Her

just How Robyn Exton grew popular lesbian dating app Her

By Suzanne BearneBusiness reporter

Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, too little money for marketing implied she’d head to nightclubs equipped with containers of spirits.

” In the beginning we’d head to nightclubs having a container of sambuca in a single hand, and tequila when you look at the other, and encourage girls to download the application in substitution for a go,” states the 29-year-old.

Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing outside of the toilets that are portable out wc paper with leaflets advertising the application.

This is right back, and https://datingmentor.org/blackfling-review Ms Exton’s inexpensive, but revolutionary, approach to advertising soon saw individual figures increase steadily, then further gaining traction many thanks to good recommendations.

Established in London, however with its headquarters moving to San Francisco this past year in purchase to be nearer to US investors, and also to be into the dense associated with the burgeoning social networking scene, the Her application now has several million feminine users all over the world.

‘Crazy’

Her came to be from Ms Exton’s frustration with current lesbian websites that are dating apps, which she did not think had been good enough.

She states the marketplace had been dominated by “dating web web internet web sites that have been initially made for gay guys, and tuned red for lesbians”.

Ms Exton had an inside company knowledge with this because during the time she had been employed by a London-based branding agency, where her client made dating platforms.

The lamp minute whenever she made a decision to do something positive about the problem arrived whenever she was at a pub with two buddies, certainly one of who had split along with her girlfriend.